LinkedIn Experts Reveal How To Use Video On Your Profile - CareerEnlightenment.com

Youre probably wondering: What types of videos can I use in my LinkedIn Profile? Well, let me give you some examples:Video testimonials from happy customersProduct demosHow-to videosCompany news and updatesVideos of you giving a speech, industry talk or presentationMarketing videosBook trailersA benefits driven elevator speechAdvice or information or tips videos that would be valuable to your target audienceBehind the scenes team related videosOther content related to your field that would be helpful to LinkedIn users in their professional careersIn which sections of your LinkedIn Profile can you include video? Currently, there are 3 sections in our LinkedIn Profiles that we can include video. These are:The Summary SectionThe Experience SectionThe Education SectionNow, you might be wondering:How do I add video to these sections of my LinkedIn Profile?It is very simple and straightforward:All you have to do is click the pencil icon next to your Summary Section, A job role in your Exp erience Section or your Education Section and go to the Media section. Select “Link to Media”. Then in the text box that appears, paste the link to the video and click Add to add it to your profile. Make sure to include a call to action for your LinkedIn Profile visitors, enticing them to watch the video.In conclusion, adding a high-quality video to your profile can be the most powerful aspect of your LinkedIn Profile. As a LinkedIn expert, it’s one of the most important things I recommend to my clients. The successful ones, the long-term vision ones, the ambitious ones, see this immediately!Of course, the video has to be relevant to your clients, your industry, your prospects, not just a “brag”. It also needs to be aligned with your professional goals! So make sure it has significant content, as well as high-production value; you want people to watch it with interest through the end, once they’ve clicked on “play”. This is more important than ever, when you consider that LinkedIn has approximately 500 million members and is growing by leaps and bounds every day.Heres the deal:In the crowded social media atmosphere, it is becoming more and more difficult for any one person, no matter how accomplished, to stand out. Adding video is a powerful way to establish yourself as an authority, and a person (employer, collaborator or potential client) viewing your video, if it’s done well, gets to feel like he/she knows you already. And remember, people do business with those they know, like and trust!Support your LinkedIn Expert Status by including video to your LinkedIn Profile!If the goal of LinkedIn is to get people to know, like and trust you, (and of course, ultimately hire you, collaborate with you, refer you to others) a well-produced video is one important rung on your ladder to Success! The ladder to becoming a LinkedIn All Star!What are your thoughts? Are you currently showcasing videos on your LinkedIn Profile? Can you think of any other way s to use video on your LinkedIn Profile? Would love to hear about it, in the comments section below!